Art & Copy

Friday, August 21 - Thursday, August 27, 2009

An insider’s look at the enormously influential yet little-known world of advertising, Doug Pray’s (Scratch, IFC Center hit Surfwise) latest offers a first-hand account of the revolution in ad-making that started in the early 60s, straight from some of the legends of the business — the real life Mad Men. From “think small” to “I (heart) NY,” from “Where’s the beef?” to “Just do it,” the film revisits iconic campaigns that synthesized art and commerce, captured the zeitgeist and became an integral part of American culture.