Directed by: Gary Huswit

Friday, May 8 - Thursday, June 4, 2009

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FINAL DAYSNDS THURSDAY, JUNE 4! From the maker of HELVETICA comes a new documentary that explores the stuff that surrounds us and the people responsible for it. Interviewing design-world stars who create objects for Apple, Muji, IKEA and others, the film looks at the inspiration at work behind everything from toothbrushes to hi-tech gadgets. In thoughtful and revealing conversations, some of the world’s most influential designers illuminate the process of making their ideas concrete, and the increasingly urgent need to find sustainable design solutions for the future.

NR, 75 Minutes
Plexifilm, USA, 2009
Official Website: http://www.objectifiedfilm.com/

"Beautiful... a fascinating analysis of the design business exclusively from the vantage point of designers."
- indieWIRE

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