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Helvetica and Objectified

Thursday, October 27

In honor of the release of URBANIZED — the final film in Gary Hustwit’s design trilogy — on Fri Oct 28, we present this one-night-only encore presentation of the first two installments. Hustwit and special guests in person at both shows. Separate admission; click on a showtime below to purchase tickets.

HELVETICA at 7:30pm

Cool, efficient, authoritative, the Helvetica typeface is so ubiquitous that it seems impossible to imagine printed signage without it. This new documentary examines the life of what may be the world’s most popular font—celebrating its 50th anniversary this year—from its origins as a vanguard of mid-20th century modernism, to its rise to mainstream dominance. Through interviews with a host of experts, HELVETICA dives into the world of typography, graphic design and global visual culture, exploring the proliferation of one typeface as part of a larger conversation about the way type affects our perception of the world.

OBJECTIFIED at 9:30pm

Interviewing design-world stars who create objects for Apple, Muji, IKEA and others, OBJECTIFIED looks at the inspiration at work behind everything from toothbrushes to hi-tech gadgets. In thoughtful and revealing conversations, some of the world’s most influential designers illuminate the process of making their ideas concrete, and the increasingly urgent need to find sustainable design solutions for the future.