Schuberth: L’Atelier Della Dolce Vita

Friday, August 10 - Thursday, August 16, 2012

The dolce vita – a concept imagined by Fellini comes to life in this short-form documentary. Fresh from 68th Venice International Film Festival with commentary from the great screenwriter Ennio Flaiano and featuring the incredible clothes of Schuberth, the self-proclaimed tailor to “divas and queens.”

In his colorful atelier in Via Condotti, Schuberth was a main protagonist of the international jet set and Roman high society. Schuberth regularly was with the stars of “Hollywood on the Tiber,” which in that period, from the latter half of the 50’s through the 60’s, was going through its most intense and frenetic time. Gina Lollobrigida, Sofia Loren, Brigitte Bardot, Linda Christian, Joan Crawford, Dutchess of Windsor, Soraya, Evita Perón wer all loyal clients, charmed by his unique style. He was so iconic it was a coup to print on wedding invitations…“The bride will be dressed by Schuberth.”

An eccentric character and a skilful propagandist of his own excessive image, Schuberth managed to establish an Italian style, which distanced itself finally from the Parisian hegemony. But upon his death in 1972, the demise of his magical workshop soon followed. His was a dazzling but brief trajectory, peculiar in the world of fashion where a designer studio usually lives on. His story is told through interviews and images from the period including those of his “persecution” when the film media turned against the character of Schuberth. With testimony from the superstars who witnessed his rise to the ensuing generation who have taken generous helpings from his style and imagery.

• Country Italy
• Rating NR
• Running Time 40 minutes
• Distributor Agnus Dei/Tiziana Rocca Productions
• Director Antonello Sarno

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