Thursday, November 30, 2017
HELVETICA is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. HELVETICA encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
- Year 2007
- Running Time 80 minutes
- Director Gary Hustwit
- Editor Shelby Siegel
- Cinematographer Luke Geissbühler
- Cast Tobias Frere-Jones, Matthew Carter