Pink Ribbons, Inc.

Friday, June 1 - Thursday, June 7, 2012

This provocative documentary looks at the iconic pink ribbons of breast cancer philanthropy—and the marketing of brands associated with it—that reassure us we’re fighting this insidious disease. But more and more women are diagnosed with breast cancer every year, facing the same treatment options they’ve had for four decades. Who really benefits from the pink ribbons—the cause or the company?